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Luminox and the Navy SEALs

February 2016, San Rafael, California – Luminox is kicking off 2016 as the official licensee of the Navy SEALS. The relationship started over 20 years when the Navy SEALs sought out superior technology and discovered Luminox had what they needed; a unique self-powered illumination technology for optimum visibility day and night and in any condition.

“As a research, development, test, and evaluation officer for the Navy SEALs I was asked to find a dependable watch for night missions. After testing a variety of brands in the most arduous conditions, Luminox was the only one still functioning at the end of the evaluation.” Nick North, RDT&E Officer for the Navy SEALs.

Since the first meeting with Nick North, and the first Navy SEAL series - Luminox has continuously updated its line of watches to meet the demanding requirements of this community of warriors. The Navy SEAL Colormark series is the evolution of that original series of timepieces

In 2013 Luminox had the opportunity to refine one of its watches to specifically address the needs of maritime commandos with the direct collaboration of SEALs, both active duty and retired. This partnership resulted in the A.N.U. (Authorized for Navy Use) series featuring a stainless steel case, with screw crown and case back, sapphire crystal, multi-jewel Swiss quartz movement and 10 year lithium battery.

“It is an absolute honor to have an ongoing relationship with the Navy SEALs, and to be selected by the U.S. Navy Commanders to design and supply watches for some of the most elite and respected forces in the world. It is without a doubt a very exciting time for our brand as we make this 20+ year relationship official,” says Barry Cohen, Co-Founder of Luminox.

Over the years, Luminox became part of the SEALs Essential Gear as both the relationship and the watches continued to grow and expand. Today, Luminox can be sure that every Navy SEAL wearing a Luminox is equipped with a timepiece where unmatched visibility is a given.