Bear Grylls is the world’s most recognized face of survival and outdoor adventure, navigating some of the most extreme landscapes on earth.
Luminox is announcing a long-term partnership with Bear Grylls and the introduction of the first timepieces.
All the Bear Grylls Survival Collection watches feature Bear Grylls’ logo and motto, “Never Give Up,” on the dial, as well as a special two-tone caseback adorned with Bear Grylls’ signature and “Never Give Up” in bright orange.
“Never Give Up” is a vital attitude for survival in any conditions. According to Bear Grylls, whether you make it out alive will largely come down to you – your attitude and your actions.
Of course, all the Bear Grylls Survival models feature Luminox Light Technology (LLT) so that the watch is visible in any lighting conditions and will remain visible for up to 25 years.
ABOUT THE COLLABORATION
Luminox’s motto, Every Second Counts, dovetails flawlessly with Bear Grylls’ Never Give Up. There is no better watch to be on Bear Grylls’ wrist than a Luminox.
“It’s incredibly important to me to work alongside world class trusted partners and Luminox have proved that and more. The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials – set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts.” - Bear Grylls